02. Target Audience Basics

As you go through this video and the following videos in the Facebook Ads Manager, you may notice a few differences between the interface we show and the interface you may see in your own Facebook Account.

As with all digital platforms, frequent updates and changes are very common. Moreover, depending on how you use the platform, certain new test features may or may not be available to you. In our walkthroughs, we try to cover the most common view.

Some of the differences you may encounter are around the different marketing objectives you see (removal of local awareness, addition of Messages) and others are around the addition of new features (the split of website vs. messenger when selecting the traffic placement, the addition of Offers in the ad set section). Additionally, due to new privacy regulations, some audience definitions may not be available anymore.

You can follow these new features through the Facebook help center guide.